Next week, I have the honor of teaching SAG-AFTRA union voice actors about promo. My focus will be on techniques to enter and thrive in the world of TV promo. I’ll also show how promo reads have evolved and how today’s reads require a pure connection to the copy, to the show, and to the audience. And that this connection comes from “the inside out.” I plan to show many examples and to have the attendees try their hand at some reads with direction from me. I’ll also talk about the business of promo, and how gain a foothold in this realm, the dimensions of which have changed dramatically. I’m thrilled to become a part of sharing insights and experience that is the signature of the Don LaFontaine lab. Don himself was a great believer in helping others, and he was right about the importance of helping others advance. Too many actors get locked into the competitive mindset rather than the creative one.

https://members.sagfoundation.org/programs/16194